A Look at Good American's First Plus-Size Swimwear Line

A Look at Good American’s First Plus-Size Swimwear Line

Confession time: For an industry that’s so creative, I’m always a little dismayed by the lack of inclusive-sizing. Sure, there are designers that are revolutionizing sizing with the industry, and more recently, 11 Honoré launched its high-end private label catered to creating clothing for women of all sizes, but when it comes to creating plus-size clothing at all price ranges, the industry still has some work to do. As if it weren’t already hard enough to find great plus-size brands to shop for regular clothing, shopping for a swimsuit can feel like an impossible feat. 

Luckily for women everywhere, the brand Good American is back at it. Launched in 2016 by Emma Grede and Khloé Kardashian, the brand became the place to shop for plus-size denim and was picked up by all our favorite retailers. This past June, the brand has decided to take it to the next level by launching its first-ever swimwear collection.

To celebrate the launch, we spoke with Grede about the plus-size swimwear collection and what’s next for the company. Ahead, you’ll find your new favorite swimsuit for your socially distanced day by the water.

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July 26, 2020