Peter Pilotto Brand Is Put on Pause to Reassess “All Aspects” of its Future
Your weekly fashion news brief.
Peter Pilotto and Christopher De Vos suspend the Peter Pilotto label
London-based fashion label Peter Pilotto has officially been put on pause. Confirmation of this halt comes from the brand’s co-designers Peter Pilotto and Christopher De Vos, after 12 years of collaboration. While still continuing to own the brand, the duo says that this break will pose as an opportunity to “reassess all aspects” of the future of Peter Pilotto. “The brand is a true blend of our passions and creativity, but we need time to pause and rethink before we explore our next steps in this rapidly changing world. We are excited about our next phase, whether separately or jointly,” the two said.
COS launches sustainable denim line for spring
Modern yet timeless retail brand COS has announced a new range of denim for the upcoming season, which will be produced using 100 per cent organic and sustainably-sourced cotton. Through using organic cotton, the brand is reducing its use of energy and water—two things that traditional denim jeans require in excess—which hugely benefits the ecosystem. Styles like the essential tapered high-waist and mid-rise barrel leg are visually reinvented with new stitching and patch pockets, and new rivet-free styles that are 100 per cent recyclable drive home the brand’s ethos of “buy better.” Get your hands on (and legs in) the collection here.
The NBA and New Balance embark on a multi-year marketing partnership
The NBA has acknowledged a commitment with Boston-based athletic brand New Balance. This means that the brand can now use NBA players dressed in official uniforms in their marketing material, just like athleticwear giants Nike, Adidas, Reebok, Jordan Brand and more. This journey kicks off with L.A. Clippers player (and former Toronto Raptor) Kawhi Leonard in New Balance’s We Got Now global campaign, which was aired at Friday night’s Denver Nuggets vs L.A. Clippers game. The decision for Leonard to star in this launch is no random choice. “New Balance officially re-entered basketball when NBA Finals MVP Kawhi Leonard walked on court for the NBA All-Star Game in 2019,” said Chris Davis, vice president of global marketing at New Balance. “Now, one year later, we are excited to further solidify our position in the global basketball community by collaborating with the NBA as an official long term, strategic partner in order to continue to enhance our position as a leading athletic brand.”
RW & Co. and The Shoebox Project are coming together to gift women in communities of need
The Shoebox Project, known for collecting and distributing gift-filled shoeboxes to vulnerable women in Canada and the U.S., is partnering with retail brand RW & Co. to deliver shoeboxes beyond the holiday season. RW & Co. x The Shoebox Project Spring 2020 kicked off on February 24 and runs until April 30, with RW & Co. retail locations across Canada serving as drop-off locations for shoebox gifts. After the season’s collection, the shoeboxes will be gifted to shelters and programs that serve each store’s local community—sending shoeboxes to emergency shelters, shelters for victims of abuse and community support services, hoping to reach women at risk of homelessness. “The power of women standing together has inspired our brand storytelling for years, especially in the last few seasons. How women support each other, how we help each other feel beautiful, present, and confident that we can do anything, was the catalyst for this partnership,” says RW & Co. President Lora Tisi. The Campaign is led by RW & Co. ambassadors Tessa Virtue, Ashley Callingbull and Karine Vanasse, each one featured for championing women’s initiatives. This spring, they will each be donating a portion of their campaign proceeds to The Shoebox Project. Customers who drop off shoeboxes will be given 10 per cent off their purchase.