Reviewed: Why Fashion Girls Love Omi Woods
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.
For many of us, our most-cherished pieces of jewelry have been passed down from previous generations. Sometimes, it’s a ring we wear every day or a special pair of earrings nestled in our jewelry box. Either way, an heirloom upholds familial meaning and history, passing along memories each time it’s given to a daughter, niece, grandson, etc. We typically think of the past when we think of heirlooms, but jewelry brand Omi Woods is creating contemporary heirlooms for future generations. Founder Ashley Alexis McFarlane designs jewelry that celebrates her connection to Africa and the diaspora with the intention that the pieces will allow African history and heritage to live on through future generations.
“My grandmother is the reason I started making jewelry and why Omi Woods is centered around heirloom heritage pieces. Her name means shalom in Hebrew and sälam in Ethiopian-Semitic languages. It translates to peace primarily, but also harmony, wholeness, completeness, prosperity, welfare, and tranquility. I reflect on these things as I learn about the cultures and histories Omi Woods pieces are inspired by,” McFarlane explains on the Omi Woods website.