Searches for Floral Face Masks Rise Thanks to the Duchess of Cambridge
The ‘Kate effect’ knows no bounds.
It’s no secret that the Duchess of Cambridge wields an enormous amount of sartorial influence – pieces worn by the royal over the years have very often sold out within hours of being identified, as fans of the royal’s style seek to emulate her effortless elegance. And in case anyone was wondering just how far the Kate Middleton influence could go, it turns out that the most recent spike in searches she caused was thanks to a floral face mask.
Last week, Middleton stepped out to visit the Baby Basics charity in South Yorkshire and opted to re-wear a white midi dress by Suzannah London for the occasion (she had previously sported the piece at Wimbledon last year), which she teamed with a pretty floral print face mask from childrenswear brand Amaia.
And whilst we have no doubt that royal style watchers everywhere would have been searching for the dress (or her snake print Tabitha Simmons pumps for that matter), it was the face mask that seemingly piqued the most interest. Online fashion aggregator Lyst – whose most recent Q2 trend report shed light on how lockdown has affected our shopping habits – reported a 185 per cent increase in searches for “floral”, “ditsy print” and “Liberty print” masks within the 24 hours that followed.
Naturally, the Amaia masks sold out almost immediately though a restock is currently underway. If you want to add a little royal-approved flair to your face mask line-up, you can order yours now for delivery in the coming month here.
To shop face masks made by Canadian fashion brands, click here for our round-up.